Who this is for
Revenue teams using Salesforce as their core CRM with outbound as a pipeline channel.
Typical sending volume
10k to 200k+ cold emails per month, often across multiple SDR pods.
Tool stack reality
Salesforce + Outreach/SalesLoft/Apollo, often with Pardot or Marketing Cloud running in parallel.
Pain pattern
- Cold email activity creates duplicate leads and junk data in Salesforce.
- No clean way to attribute outbound-sourced pipeline vs. inbound or partner channels.
- SDR teams use personal domains or shared domains with no consistency.
- Deliverability issues are invisible until pipeline starts drying up.
What we actually run
- Domain and mailbox topology aligned with your Salesforce org structure.
- Tracking and UTMs that write cleanly into Salesforce campaigns and lead sources.
- Reply routing that creates leads/contacts in the correct Salesforce queues.
- Infrastructure monitoring decoupled from but reporting into Salesforce dashboards.
Typical outcome
Infra-first- Clean outbound attribution in Salesforce pipeline reports.
- Zero duplicate or junk records from cold email campaigns.
- Stable deliverability across all Salesforce-connected sending domains.
We'll map your current infra, design a safe topology, and give you a concrete sending plan for the next 90 days.