Playbooks10k / month

Cold email infrastructure for 10k emails per month

A practical blueprint for safely running ~10,000 cold emails per month without cooking your domains on the way to product-market fit.

Who this is for

Founders and lean GTM teams running early outbound experiments on a meaningful but not yet massive volume.

Typical sending volume

Around 10,000 cold emails per month across 1-3 ICPs.

Common challenges

  • Not sure how many domains or mailboxes you actually need.
  • Temptation to ‘just send more’ from one shiny new domain until it breaks.
  • Hard to tell whether bad results are about infra, lists, or the offer itself.

What we cover

  • Right-sized domain and mailbox plan for your current stage.
  • Conservative ramps that protect reputation while you learn.
  • Simple monitoring so you can see when infra is healthy vs. when to pause.

Infrastructure blueprint

  1. Start with 2-3 domains dedicated to cold outbound, not your primary marketing domain.
  2. Stand up 2-3 mailboxes per domain so no single sender carries all the volume.
  3. Warm slowly to conservative daily caps (we’ll define them with you) before scaling.
  4. Keep copy, list quality, and infra experiments separate so you know what’s moving what.

Success metrics

Playbook
  • Healthy open rates as a proxy for inbox placement while volume ramps.
  • Reply and meeting rates good enough to justify going from 10k to 30k+.
  • No catastrophic domain issues while you’re still validating offers.

Want us to handle the setup? We'll build this infrastructure for you and hand it over production-ready.