Who this is for
Founders and lean GTM teams running early outbound experiments on a meaningful but not yet massive volume.
Typical sending volume
Around 10,000 cold emails per month across 1-3 ICPs.
Common challenges
- Not sure how many domains or mailboxes you actually need.
- Temptation to ‘just send more’ from one shiny new domain until it breaks.
- Hard to tell whether bad results are about infra, lists, or the offer itself.
What we cover
- Right-sized domain and mailbox plan for your current stage.
- Conservative ramps that protect reputation while you learn.
- Simple monitoring so you can see when infra is healthy vs. when to pause.
Infrastructure blueprint
- Start with 2-3 domains dedicated to cold outbound, not your primary marketing domain.
- Stand up 2-3 mailboxes per domain so no single sender carries all the volume.
- Warm slowly to conservative daily caps (we’ll define them with you) before scaling.
- Keep copy, list quality, and infra experiments separate so you know what’s moving what.
- Healthy open rates as a proxy for inbox placement while volume ramps.
- Reply and meeting rates good enough to justify going from 10k to 30k+.
- No catastrophic domain issues while you’re still validating offers.
Want us to handle the setup? We'll build this infrastructure for you and hand it over production-ready.