Who this is for
Teams that have proven outbound works at 10k/month and want to scale to 30k while maintaining deliverability.
Typical sending volume
Around 30,000 cold emails per month across 3-6 ICPs or segments.
Common challenges
- Infrastructure that worked at 10k starts breaking at 30k — domains get flagged, reply rates drop.
- Not sure how many more domains and mailboxes to add without over-investing.
- Need to maintain multiple ICP segments without cross-contaminating domain reputation.
- Scaling fast enough for growth targets but not so fast that deliverability falls apart.
What we cover
- Domain pool expansion plan with clear cadence for adding and rotating domains.
- Per-segment mailbox allocation to isolate reputation risk.
- Volume ramp playbooks that protect existing healthy domains while adding new ones.
- Monitoring dashboards that flag issues before they compound.
Infrastructure blueprint
- Expand to 6-10 domains dedicated to cold outbound, segmented by ICP or vertical.
- Allocate 2-4 mailboxes per domain with safe daily sending caps.
- Implement automated monitoring with alerts for blacklist hits, bounce spikes, and placement drops.
- Build a warmup pipeline so replacement domains are always 2-3 weeks from ready.
- Consistent inbox placement across all domain groups at 30k volume.
- No more than 1 domain flagged per quarter (vs. 2-3 at lower, unstructured volumes).
- Clear per-segment performance metrics isolating infrastructure from content variables.
Want us to handle the setup? We'll build this infrastructure for you and hand it over production-ready.