A step-by-step guide to warming up new domains so they're ready for cold outbound. Covers timelines, daily volume ramps, DNS setup, and the mistakes that ruin domains before they ever send a real email.
Who this is for
Anyone setting up new domains for cold email — founders, SDR managers, or ops leads doing it for the first time.
Typical sending volume
The warmup process is the same whether you're targeting 5k or 50k emails per month. The difference is how many domains you warm up in parallel.
Common challenges
Registered a new domain, started sending immediately, and it hit spam within days.
Used a warmup tool but still can't get above 30% open rates on real campaigns.
Don't know the right daily sending ramp or how long warmup should take.
Worried about wasting 3-4 weeks warming up a domain that might not work anyway.
What we cover
Complete DNS setup before any warmup activity begins.
A 14-21 day warmup schedule with conservative daily volume increases.
Inbox placement testing at key milestones during the warmup.
Clear 'ready to send' criteria so you know when a domain is safe for real campaigns.
Infrastructure blueprint
Day 0: Register domain, set up SPF, DKIM, DMARC, and create mailboxes.
Days 1-7: Send 10-30 warmup emails/day, gradually increasing. Mix of replies and opens.
Days 8-14: Increase to 50-100 warmup emails/day. Run first inbox placement test.
Days 15-21: Ramp to near-target daily caps. Run second placement test for confidence.
Day 21+: Begin real campaigns at conservative volume, monitoring closely for the first week.
Success metrics
Playbook
Inbox placement above 85% on seed tests before declaring domain ready.
Domain surviving first 2 weeks of real sending without reputation drops.
Warmup completion within 3 weeks consistently.
Want us to handle the setup? We'll build this infrastructure for you and hand it over production-ready.