Who this is for
B2B SaaS teams selling ACVs from $5k-$100k+ with multi-step sales cycles.
Typical sending volume
Typically 10k-60k cold emails per month across multiple segments and regions.
Tool stack reality
Commonly: HubSpot or Salesforce as CRM, Apollo / Clay / custom lists, and a mix of sales engagement tools.
Pain pattern
- Deliverability falls off a cliff every few months and no one owns fixing it properly.
- Reps swap between tools, domains, and senders with no central governance.
- Marketing, SDRs, and AEs each run their own experiments, creating domain reputation chaos.
- No clear answer to “how many domains/mailboxes do we need for the next 90 days of pipeline?”.
- Leadership can’t see a clean view of list quality, reply rates, and infra risk by segment.
What we actually run
- Domain and mailbox planning for every active ICP, region, and language.
- Warmup, rotation, and ramp-up schedules that match your volume and risk tolerance.
- Centralized tracking, reply routing, and ownership so every response lands where it should.
- Lead gen workflows (enrichment, verification, dedupe) baked into the infrastructure layer.
- Guardrails for the GTM team: sending limits, list quality standards, and playbook checklists.
Typical outcome
Infra-first- Stable inbox placement over quarters, not weeks.
- Predictable reply and meeting rates per ICP, channel, and region.
- Time-to-launch for new campaigns measured in days, not weeks of infra wrangling.
- Lower cost per qualified opportunity as infra issues stop eroding performance.
We'll map your current infra, design a safe topology, and give you a concrete sending plan for the next 90 days.