SolutionsStartups

Cold email infrastructure for startups

Build your outbound foundation right from the start. We set up domains, mailboxes, and sending systems so you generate pipeline without wasting runway on deliverability fires.

Who this is for

Seed to Series A startups with a technical founder or lean GTM team testing outbound for the first time.

Typical sending volume

Starting from a few hundred emails per week, scaling to 5k-15k per month as ICP and messaging solidify.

Tool stack reality

Usually a lightweight CRM (HubSpot free, Pipedrive, or spreadsheets), one sending tool, and no dedicated ops person.

Pain pattern

  • No one on the team has set up cold email infrastructure before.
  • Founder is sending from their personal domain and risking brand reputation.
  • Tried a tool like Apollo or Instantly but emails keep landing in spam.
  • Don't know how many domains, mailboxes, or what DNS records are needed.
  • Can't tell if bad results are from infrastructure, targeting, or copy.

What we actually run

  • Domain and mailbox planning sized for your current stage and budget.
  • DNS setup (SPF, DKIM, DMARC) done correctly from day one.
  • Warmup schedules that don't rush you into spam folders.
  • Simple monitoring so you know when infrastructure is healthy vs. when to pause.
  • Guidance on separating experiments from core brand domains.

Typical outcome

Infra-first
  • Inbox placement above 90% during the first 90 days of outbound.
  • Reply rates that validate (or invalidate) your ICP hypothesis.
  • Zero incidents where your main product domain is affected by outbound.

We'll map your current infra, design a safe topology, and give you a concrete sending plan for the next 90 days.